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Adidas’s first foray into the metaverse will likely include NFTs

Adidas’s first foray into the metaverse will likely include NFTs | Engadget

Nike isn’t the only sportswear brand dabbling in metaverses. Adidas has teased a metaverse where people in “overlooked locations with updated values” can share their “most original ideas” and otherwise let their individualism shine. The company is cryptic about what this will involve, but NFTs might play a prominent role.