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ELC and Aveda to pilot blockchain tech to track vanilla

ELC and Aveda to pilot blockchain tech to track vanilla – Global Cosmetics News

THE WHAT? The Estee Lauder Companies-owned Aveda has partnered with LMR Naturals by IFF, Biovanilla, BSR and Wholechain to launch a pilot program to leverage blockchain technology in its Madagascan vanilla supply chain. THE DETAILS Blockchain technology provides further traceability by collating data from supply chain partners in real-time via a secure, digital system.