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Blockchain Fights Ad Fraud

Blockchain Fights Ad Fraud | CDOTrends

Blockchain addresses two key pain points that plague the advertising supply chain: transparency and decentralization. It offers an alternative way to tackle payment delays, fraud and competition barriers. Seeing the Truth Gauthier Bros, chief executive officer at SaTT and Atayen Inc, highlighted blockchain’s advantages at the DLT101 in Taipei.







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